In Kerala, the business landscape is highly integrated and highly digital, which makes direct customer communications increasingly important. Businesses that are active in different industries, including tourism, hospitality, retail, education, health care, real estate, and automobile, find the need for faster ways to communicate and engage with their customers. WhatsApp marketing in Kerala allows businesses to manage their promotional communication, customer communication, automated communication, campaigns, and monitoring all in one place. Kerala's urban development and its high level of tourism activity provide additional reasons for businesses to develop their digital communication strategy.

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