How you should improve your SMS delivery rate
How you should improve your SMS delivery rate
With its small message size, high open rates and significant popularity, SMS has become an essential medium of communication. However, there are several agreed-upon rules for SMS that every business must respect when texting their business communications.
If you depend on SMS as a communication channel, knowing that your messages reach subscribers is essential for getting a good return on your investment.
The post explains the tips that you must follow while sending commercial messages to improve your SMS deliverability rates.
- Don’t include URLs that you don’t control
- Explore the 2-way communication to its best
- Don’t broadcast messages rapidly
Don’t include URL that you don’t control
As we all know, SMS communication is limited to 160 characters. So, marketers need to be creative. Including a URL shortener to the domain you own is the best way to get readers to the website and encourage purchase. It’s indeed a great way to integrate a quick call to action and certainly the most influential factor that carriers look for while delivering SMS.
The domain name must match your line of business, else the carrier may decide not to deliver it. Further, the carrier can extract the domain name and block it indefinitely. The domain name doesn’t need to be anything fixed; you can use a short length of characters to preserve your limited character limit.
Explore the 2-way communication to its best
What happens when we send messages to friends or family? Almost everyone expects a reply back. The same applies to business texting. Commercial communication is meant to engage customers with the brand, so why stay stingy while conveying your message. Stimulate your communication by mentioning the last purchase or asking questions about upcoming events.
It’s a less-common strategy and the most-known fact that businesses acquire more customers by engaging them via SMS. Encourage your contacts to bring up questions they may have about your product or services, and be open to answering their queries- positively. It also enables the carriers to know that folks are engaging with your brand and hence improves your SMS deliverability rates multifold.
Texting is not a new marketing medium; it’s prevailing for more than a couple of decades. The miserable fact is that many businesses are yet to explore the full potential of this amazing marketing strategy. Text messaging in the form of Bulk SMS marketing makes it easier for brands to promote their product to a wider range of audiences. For better delivery rates, it’s even important that B2B or B2C marketers must build strong credibility.
Don’t broadcast messages rapidly
It’s a bummer for many customers. Broadcasting messages to the entire list is appropriate in most situations, it’s less effective many a time though. Determining the effectiveness of your Bulk SMS campaign is one certain thing, there are many other factors that affect your broadcasting schedule to a great extent.
Do not broadcast to the entire list of subscribers, unless you are sharing a message that would affect their subscription or future purchase. Sending commercial communication every now and then annoys the customers even if they are loyal club members. Make it a habit to send not more than 3 messages per week.
